In recent years, the tourism industry in Shanghai has developed rapidly, and the application of digital technology has played a crucial role in this process. With the acceleration of the global digita

　　In recent years, the tourism industry in Shanghai has developed rapidly, and the application of digital technology has played a crucial role in this process. With the acceleration of the global digitalization process, Shanghai's tourism industry has actively embraced new technologies to enhance the visitor experience, improve operational efficiency, and promote sustainable development上海新茶工作室.

Firstly, digital technology has provided the tourism industry with more convenient ways of obtaining information. Through various tourism websites and mobile applications, visitors can easily learn about the attractions, cultural activities, accommodation options, and transportation options at their destinations上海花千坊. These platforms not only provide detailed information but also help visitors make more informed choices through user reviews and rating systems. For example, some local travel companies use social media platforms for promotion, attracting potential visitors by sharing customers' real experiences, which is particularly effective among young people.

Secondly, digital technology has changed the sales model of the tourism industry. The rise of online travel agencies (OTA) and e-commerce platforms such as Booking.com and Airbnb has made it convenient for consumers to compare, book, and pay. Especially after the pandemic, many companies have shifted to contactless services, which has also prompted Shanghai's tourism enterprises to accelerate their digital transformation. At the same time, the national tourism administration is exploring how to use new technologies such as blockchain to enhance industry transparency, ensure transaction security, and credibility.

Furthermore, digital technology has also played a significant role in enhancing the tourism experience. The application of virtual reality (VR) and augmented reality (AR) technologies allows visitors to

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